How a Global Coffee Chain Cut Waste with Custom Paper Solutions

Sustainability doesn’t have to come at the cost of convenience or branding. A global coffee chain proved that with the right partner, going green can lead to reduced waste—and stronger customer loyalty.



The Challenge

The client was using traditional plastic-lined cups and packaging materials that were difficult to recycle and added to their environmental impact. They wanted to lower their carbon footprint while maintaining a premium brand image.

Our Solution

Richer Paper developed a full suite of custom-printed food-safe packaging made with compostable paper and water-based inks. Products included:

Greaseproof wrapping paper

FSC-certified paper cups and sleeves

Branded carry bags

Each product was customized to match the client’s branding guidelines and sustainability goals.

The Results

20% Reduction in overall packaging waste within six months

Positive Customer Feedback on the new eco-friendly materials

Improved Brand Perception as a sustainability leader in the food & beverage space

Why It Matters

This project illustrates how brands can scale globally while embracing sustainable packaging. The right choices in material and design can align business values with modern customer expectations.